What is ASMR?

How the sounds of crinkling, whispering, and tapping induce euphoria? Autonomous sensory meridian response (ASMR) is a term used for an experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. It has been compared with auditory-tactile synesthesia.

ASMR signifies the subjective experience of “low-grade euphoria” characterized by “a combination of positive feelings and a distinct static-like tingling sensation on the skin”. It is most commonly triggered by specific auditory or visual stimuli, and less commonly by intentional attention control.

Here is our short answer of this why ASMR become such a mania on Youtube recently:

The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR fall into two categories, identified and named by the community as ‘Intentional’ and ‘Unintentional’. Intentional media is created by those known within the community as ‘ASMRtists’ with the purpose of triggering ASMR in viewers and listeners.

Now go and play some videos.

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