We live in the age of plastic. It’s cheap and practical, and it’s everywhere – even in our blood. But is it a danger to us? The plastic industry annually generates hundreds of billions of dollars. Every industrial sector in the world today is dependent on plastic. The amount of plastic we have produced since it was invented would be enough to cover the entire globe six times over. But this inexpensive and convenient substance comes with a hefty price. Plastic stays in the ground and water system for up to 500 years. It is found on every beach in the world. Numerous studies have proven that the chemicals it releases (such as Bisphenol A) migrate into the human body and may contribute to or cause grave health problems, from allergies to obesity to infertility, cancer and heart disease. For Austrian German director Werner Boote, plastic is personal. His grandfather was one of the early manufacturers of plastic and he introduced Boote at a young age to the magic substance that would change the world. Many years later, after reading about the global threat posed by plastic, he decides to embark on a quest to discover the truth about this pervasive substance. Travelling to fourteen countries, he boldly and humorously confronts manufacturers, scientists, government officials and consumers to ask questions that concern all of us: Why don’t we change our consumption behaviour?